Animaux!
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| In the 50s Abstract Expressionism, a purely unique American art movement, brought the United States onto the world art stage. Before the Irascibles‡ hit the scene, America was just a sleepy provincial art community with no international clout. In the mid-80s Hugo Boss gained significant momentum in defining a unique American style for men’s clothing, appealed to the emerging generation of young men, took the Fashion Industry beyond the sappy romanticism of Ralph Lauren, exposed the pent-up idealism of Calvin Klein and seriously threatened the hegemony of the Italians being led out by Giorgio Armani.
Today, Outlier clothing is defining a new paradigm for “performance wear” and no one is even close; everyone is off the back, chasing and some seem yet to discover there’s a break in the peloton. Before you know it, their wears [wares] will be pushing Boss, Klein, Theory, Vince and Armani off the racks and giving them cause to scramble. American style is undergoing another vibrant transformation; it’s being formulated by an active lifestyle and at its center is a fashion sense defined by the need for mobility through alternative transportation and the solution offered by cycling. Pictured here is Outlier’s Minimal backpack {worn over their Soft-Core Wool Vest} - it’s bad-ass. Click the picture to see other examples of the bag. Visit their website to see their clothing. You’ll want to take up City-Riding just so you can wear their shit. Muy Animaux! ‡Irascible 18: Willem De Kooning, Adolph Gottlieb, Ad Reinhardt, Hedda Sterne, Richard Pousette-Dart, William Baziotes, Jimmy Ernst, Jackson Pollock, James Brooks, Clyfford Still, Robert Motherwell, Bradley Walker Tomlin, Theodoros Stamos, Barnett Newman and Mark Rothko, Weldon Kees, Fritz Bultman and Hans Hofmann. |
Posted: December 29th, 2011 under Fashion, Features.
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