Something else from Interbike [just when you thought it was over]:   Brooks is taking their media campaign beyond the English threshold  [huh?] [or maybe it's spot on].

The SAD[dle] company is determined to attract a wider audience beyond their traditional market.  The poster on the left was photographed from their booth.

They had some very cool panniers on display constructed from material that was very un-Brooks-like in material and design [high-tech fabric, water-proof zippers, nylon straps, silver hardware, not one leather strap or brass buckle].

[Elle est Animaux!] [I wonder what's on her sign?]