The cogs in the media machine are churning.  Get ready for the LiMp’D* Opening of the new Tortuga Velo Joint Establishment: Long Beach Cyclery.

Press Release:
Mr. Brian Keate (a.k.a. Turtle, a.k.a. Tortuga; infamous like a notorious celebrity in the cycling community) is bringing his outrageous professional expertise and vision for bicycling retail and service to Bixby Knolls in Long Beach.

His new store is aptly named: Long Beach Cyclery.

Mr. Keate has owned and operated LaHabra Cyclery (La Habra, CA) for over ten years and saw an opportunity calling from the explosive excitement for all things bikes in the city of Long Beach; the place he has called home for over 12 years.

The Bixby Knolls business district is developing a bike friendly attitude and desperately needs a full service bicycle shop to fill the needs of its community.

“I encouraged Brian to open this new shop in the Bixby Knolls area to fill a need in the community. We love Brian.  He’s an insightful business man, a great bicycle enthusiast, an excellent bike mechanic and a champion bike racer (winner of 9 California State Championships),” says Martin Howard, President of Howard CDM, also located in Bixby Knolls. You’ll find Martin Howard riding down PCH in his LaHabra Cycling jersy and shorts; an avid member and ride leader of the La Habra Cycling Club. Howard says he is looking forward to the new store and new riding clothes proudly adorned with a name that reflects the community in which in works and lives.

Mr. Keate started out like a lot of kids, riding BMX; he fell in love with the world of bicycling and decided to make a living in the bicycle retail and service business. Brian says he loves every aspect  of the business because bicycles represent  adventure; young children learning to ride their first bike; young adults discovering the pleasures of a simple ride around town; people looking for alternative transportation for commuting or errands; sports minded enthusiasts who need top of the line professional bikes and components to achieve their potential.  Long Beach Cyclery will carry products that span the spectrum of cycling.

Opening Extravaganza: Saturday Dec 3, 11:00 am.
3756 Long Beach Blvd, just south of the corner of Long Beach Blvd and  Bixby Rd.

Break out the champagne!

*Soft Opening {according to the Tortuga}

Party Animaux!