The official London 2012 Olympic Games Team GB kit, designed by Stella McCartney and mfg’d by Adidas.  Above: Chris Hoy.

Tabula Rasa: Getting rid of excessive jack’anxieted, overdone, overwrought, overzealous, overtly self-aware, obnoxious sponsor graphics, each element competing to suck-ravage your attention in its attempt to create product consumptuousness in your brain, brings a serene elegance and classic styling to a kit.  Classic.  That’s what everyone misses and that’s why the LaHabra Black Jersey and its complementary White Jersey have such strong appeal. It’s the simplicity stupid; dUH.

The modern kit has lost its way in the corporate product image package hysteria.  It’s time to get back to basics.  Leave the sponsor-hyped kit to the professionals whose existence its selfish charity enables.  Without it, where rise our heroes?

Muy Todo AnimaUx.