Rapha’s clothing details are impeccable, the colors are well suited to current sensibilities, the craftsmanship is of the highest quality, however, brand names prominently displayed and big brand tags bug me.  Bike shop kits make sense; the shop name and logos boast one’s community connections.  One cannot have a visceral connection to Rapha itself; it’s a clothing company, although I appreciate their well designed products and their life style approach to marketing has an emotional appeal and is produced with a high regard to esthetics.

Lots of these pieces would be jacked-uP with the local bike shop’s name and locos blazoned across the front and back of the jersey and shorts {no brand names in sight}.  Maybe if Rapha used a logo instead of their name, some pieces would have more appeal.

La Comunidad AniMaUX!