From Interbike 2012:

Rapha didn’t have an exhibit space but displayed this jacket at the “Urban Yard” on the exterior wall surrounding Chrome’s area.  I love it. It’s a piece I could wear anytime, on or off the bike, but not with the brand name blazoned across the chest; as is, it could work as a shop jacket for wrenching bikes or leading tours for Rapha.

Rapha has great design execution; if only they could be more discreet with their branding.   So many of the cycling clothiers feel compelled to display their name or logo prominently on their goods as though we’re all in the pro-peloton.